Why you actually should use WordPress to send newsletter emails

Whenever I do web research on WordPress and newsletter tools for WordPress, I stumble across an aged post on wpbeginner.com with the headline: “Why You Should Never Use WordPress to Send Newsletter Emails“. With more than 100 comments and 147 shares on social networks, this post got a whole lot of attention, and obviously, Google likes this post. It shows up whenever I am searching for WordPress newsletter related tools on Google.

And let me tell you: I really don’t like this post – simply because it puts things into the wrong light and it is very superficial. The post’s author makes some statements which are absolutely incorrect:

WordPress comes with built-in mail feature which uses PHP’s mail function to send out emails.

Okay, this is true.

There are several WordPress newsletter plugins which allow you to run a fully functional newsletter using this feature.

This is where the pain begins. In theory, the owner of a WordPress-based newsletter solution could rely on the built-in PHP mailer in order to send out newsletter emails, but nobody would ever do. Newsletter plugins generally allow their owners to choose between a lot of sending methods, including any SMTP service they wish, or professional bulk sending services like SendGrid, Amazon Simple Email Service, and many others.

In the next paragraph of his text, the author invests 294 words or more than 1,700 characters (I have counted these, indeed) lines out that “reliability” (in fact, he means: deliverability) is a problem with WordPress based newsletter solutions. He totally ignores the fact that when you are using professional sending gateways with your owned, WordPress based email marketing solution, this is not a problem at all. In contrast to that: If you know what you are doing, then your deliverability rate of your emails is on a top-of-the-notch standard. By optimizing SPF, DKIM and DMARC records and choosing the right sending method, you are absolutely getting a 10 out of 10 score with spam score testing services like Mail Tester, a great tool which enables you to test the deliverability of your emails.

Same goes for the next paragraph of this misleading text, “Email Limits and Delays”. There is absolutely no point in stating that there are sending limits on a free hosting plan because no professional user would ever (ab)use his free hosting webspace in order to send e-mails. WordPress forwards these emails to the chosen SMTP gateway – and everything is wonderful. Even if you are a new user on Amazon SES, you can send about 50,000 emails per day after your first application for higher sending limits. And you can do so at a reasonable price.

Concerning pricing: The whole intent of this so highly-ranked post seems to be to send users to ConstantContact or AWeber. If you enter the cloaked links which are used into a tool like httpstatus.io, you get an impression of the motivation: These are affiliate links – which are not marked as such. Nothing against Affiliate Links (if they are marked as such), I am trying to use them for monetizing content, too. This is everyone’s good right. But what I do not like is coming in, shouting: “Everything else is not working” – although it does – and then monetize the artificially created problem.

Well, some of the links are non-affiliate. With one of these, the author generously recommends MailPoet as the only plugin to use when sending newsletters with WordPress. I would not go with that at all. MailPoet in version 2 is a deprecated WordPress plugin for sending newsletters which is – let’s say: more or less okay, although it lacks flexibility in its templating and many other aspects. MailPoet in version 3, the only supported version, is basically a downgrade from version 2, with the difference that you have to pay for it and that it is full of really annoying bugs – believe me, I have suffered from that. I forgot to mention that MailPoet also offers a sending service. What fascinated me that the first email I got from the MailPoet team some months ago when I signed up for the paid MailPoet 3 version landed in… my GMail spam folder.

So, my opinion on this is: If you chose to send your newsletter emails with WordPress, do not use MailPoet. Look for a more professional script. Mailster (Affiliate Link) is one of them, and you can try it for free in an online demo.

 

Written by
Bernhard has been working as a tech editor for 10 years, then became a communications specialist. In 2011, he founded his own agency Lots of Ways. He is blogging and working with WordPress since 2006.

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